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Mission Towards a Greener India: Sustainable Packaging Initiatives Sustainable packaging is not just a trend, but rather a necessity in today's world. This approach is supported by various scholars in the field. According to the sources, sustainable packaging is viewed as a holistic approach that encompasses environmental protection, social equity, and economic prosperity. Sustainable packaging cannot be achieved by one company alone, but instead requires collaboration and input from various stakeholders in the supply chain. Sustainable packaging is not a clearly defined concept and can be challenging to measure. However, researchers and organizations have proposed criteria for sustainable packaging that can guide businesses in their efforts. These criteria include ensuring that packaging is safe and beneficial for individuals and communities throughout its life cycle, meets market criteria for performance and cost, utilizes renewable energy and optimizes the use of renewable or recycled source materials. Sustainable packaging also involves manufacturing processes that are clean and efficient, as well as the use of materials that are healthy throughout their life cycle.